21st Century Internet Marketing
Target Audience: Small Businesses, College Students, Home Based CEOs
Fee: $97
Locations: Davis, Sacramento, Woodland, Dixon, Winters, Vacaville
When: To Be Announced, 9am – 5pm
To be notified of the next course in your area, please call us at 650-752-9087 or email info@davidkchan.com.
Want to generate more business for your company? Is college tuition overwhelming? Have you always dreamed of a home based business?
In this class you will learn why online marketing and advertising is now a $30 Billion business in the United States alone … dominated by goliath Google. Specifically, you will learn how the offline advertising model of print, radio and TV is moving to the Internet at glacial speeds. We’ll teach you some of the methods of online marketing, including: blogging, e-article writing, search engine optimization (SEO) and pay per click advertising (PPC).
This is the class to learn the basics of how to: Blog your business to the #1 ranked spot on Google, PPC your way through college or create your own virtual business (all in your fuzzy little bunny slippers!).
Topics To Be Covered
- Offline vs Online Marketing – Efficiencies and Inefficiencies
- Online Research Methods For Identifying Market Demographics
- Search Engine Optimization / Marketing (SEO / SEM)
- Search Engines – Multi-tiered search engines and their target audiences
- Generating Leads – List Marketing, Pay Per Click (PPC)
- Online Social / Professional Networking – Facebook, Twitter, Linkedin
- New Media Publishing – Blogging, Article Writing, Online Press Releases
- Virtual Services
- … and more