Communicating effectively is one of the top skills that everyone should learn to master. And, the sooner, the better. While I did not formally study communications, I believe that I communicate well. Effective communications is so important these days because there is so much “noise” in our lives … on the news, over the Internet, and absolutely on our mobile devices. The key to communicating effectively is to assess the situation in which you are in, decide on what you want and figure out how you’re going to get it.

Let’s take an example of workplace dynamics. Clearly, there is a “protocol” for communications and an unspoken power dynamic between two participants. If you manage people, the proper communication method is to use leadership skills to communicate. However, if you are communicating upward, you’ll want to maintain your self-esteem, while recognizing the upward authority. Certainly, strongly voicing your opinion is encouraged; however don’t be offensive.

Many effective communications authorities would recommend that one should be looking for a win / win outcome. In other words, you get what you want by giving something in return. For example, if you’re looking for a raise at work, you could recommend new procedures that could save the company money or help increase company revenues.

There are also effective communication techniques in business development as well. Perhaps, you’re looking to partner with a new company. They have funding and implementation expertise, while your company has unique software intellectual property. In this scenario, effectively communicating how both companies would benefit from working with each other would be the best outcome. For example, a win / win scenario could be that you enlist the implementation company as a sole source provider for their services. In return, the implementation services company could provide much needed marketing and business development funds.

There are many more examples of how effective communications can streamline business discussions, as well as help create mutually beneficial relationships. The key to effective communication techniques is to take the time to do your homework. Make sure you understand what your counterpart is looking for and what motivates him or her. Decide on what you or your organization is trying to achieve, craft a proposal where both parties win and then succinctly communicate that proposal.

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